GUILD EDUCATION
WHERE YOUR TALENT KEEPS RISING
Guild is a Career Opportunity Platform that helps Fortune 1000 companies unlock opportunity for America’s workforce through education, skilling, and career pathways. Extending Guild’s brand identity and tone of voice, Athletics designed and developed Guild’s site expression to connect at an emotional level with employers, learning partners, and working adult learners. The Guild site provides employers with information and stories to engage with Guild to help employees build the careers they want by gaining the skills companies need.
Credits
Client: Guild Education
Agency: Athletics
Partner: Matt Owens
CD: Daniel Irizarry
Design Lead: Ana Realmuto
Design: Kristen Barry, Loli Voccaro
Strategy: Matt Colangelo
CT: Ross Leube, Britton Walker, Ekene Nkem-Mmekam, David Swanberg, Richard Lehman
CM: Nathan Brouillet, Tricia Vuong
A WORLD WHERE OPPORTUNITY IS AS EQUALLY DISTRIBUTED AS TALENT
Athletics collaborated with Guild to design and develop their new site experience extending Guilds’ new brand identity and storytelling into digital. The site focuses on Guild’s primary audiences; employers, learning partners, and working adult learners, so that each can learn about Guild’s unique offering and how they are instrumental in driving career mobility at scale. The site’s unique challenge was to communicate to Guild’s different audiences in different interrelated ways while maintaining a cohesive, bold and engaging narrative flow.
REAL PEOPLE. REAL IMPACT.
Every student journey is different. The Guild site leverages full bleed, high impact photography of real employees to celebrate Guild’s impactful and unique student stories.
SIMPLIFYING STORIES
Flexible site modules were created that allow the Guild team to tell more complex stories encompassing imagery, headlines, bylines and data. As users scroll, information builds upon one another allowing for an easier reading experience while preserving narrative depth.
THE HALO EFFECT
Hero photography expands upon Guild’s new brand identity developed by COLLINS. Animated radiating forms are a metaphor for Guild’s ability to help learners amplify the talents they already have within.
SPOTLIGHTING MEMBERS STORIES
The site’s member spotlight module was developed to allow site visitors to explore multiple members’ stories within the page. The module gives the Guild team the power to integrate images, quotes, data, video and other content into a captivating snapshot of each student’s unique journey.
“Thank you for your incredible work on our new Guild website. Without your contributions, we would not have launched a beautiful, functional and scalable site on time with our Brand launch! It has been an incredible journey and we have enjoyed partnering with Athletics throughout.”
— Karthik Chandhramoulie Sr. Director of Marketing at Guild
Throughout the site experience Athletics developed a suite of micro interactions that reinforce the concept of upward momentum to reflect learners’ growth and potential.
Everyone's path to potential looks different—some choose to dive head first on an exciting new chapter, others prefer to navigate slow and steady with clear roadmaps and directives by their side. Guild empowers students regardless of how they chose to learn and the Guild site reflects that; a full-spectrum of tonality that honors the many paths and experiences Guild's partners may encounter along the way.
"It's been a fantastic partnership. Thank you all for the dedication and hope you are as proud as we are with the new Guild site! ”
— Eve Bayer. Senior Director, Brand Strategy & Copywriting at Guild
DANIEL IRIZARRY
EMAIL —
the.daniel.irizarry@gmail.com
© 2026 Daniel Irizarry All Rights Reserved
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