Daniel Irizarry is a Creative Director at Athletics, a brand studio in Brooklyn. Over sixteen years his practice has been intentionally multidisciplinary, moving across identity, type design, apparel, motion, and interaction, but the connecting thread is a desire to expand the lens on what is considered "good design." The industry has historically drawn from a narrow set of influences, and Daniel is focused on broadening that view, integrating voices, traditions, and cultural perspectives that don't always get represented. He's led creative work at studios and agencies of all sizes, supporting brands including Amazon, Google, IBM, New Museum, and Tapestry, with recognition from ADC, Clio, Communication Arts, Red Dot, and the Webbys, and features in Brand New, It's Nice That, The Brand Identity, and Creative Boom.
As a Puerto Rican designer, his personal practice makes that perspective most visible. His ongoing project Between Worlds uses three bilingual display typefaces as cultural documentation, exploring the contradictions of the Puerto Rican diaspora through letterforms, motion, and physical artifacts. Typography shapes whose voices feel present and whose don't, and Daniel's work is rooted in making space for the expressive, the cultural, and the personal within professional design.
Select Clients
Amazon, Bally's (Casino, Gaming, Sports), Boston Consulting Group, Coach, Google, Guild Education, IBM, Microsoft, Okta, New Museum, ShareFile, Tapestry, The Nation, Truist, Zapier.
HISTORY
ATHLETICS
CREATIVE DIRECTOR
JUL. 2022 - PRESENT
BUTCHERSHOP
CREATIVE DIRECTOR
APR. 2021 - JUL. 2022
INTERBRAND
CREATIVE DIRECTOR
OCT. 2020 - APR. 2021
DESIGN DIRECTOR
JUL. 2019 - OCT. 2020
CARBONE SMOLAN AGENCY
DESIGN DIRECTOR
MAR. 2017 - JUL. 2019
SENIOR DESIGNER
OCT. 2013 - MAR. 2017
MBLM
SENIOR DESIGNER
JAN. 2012 - OCT. 2013
DESIGNER
JAN. 2011 - JAN. 2012
METHODS NYC
DESIGNER
JAN. 2009 - JUL. 2010
AWARDS & RECONGITION
ART DIRECTORS CLUB
AWWWARDS
BRAND NEW
CLIO
COMMUNICATION ARTS
CREATIVE BOOM
GRAPHIS
IT'S NICE THAT
RED DOT DESIGN AWARDS
THE BRAND IDENTITY
TRANSFORM AWARDS
WEBBY AWARDS
SKILLS
3D
ADVERTISING
AI GEN & WORKFLOWS
ART DIRECTION
BRANDED CONTENT
BRAND IDENTITY
DIGITAL
ENVIRONMENTS
EVENTS
EXPERIMENTATION R&D
ILLUSTRATION
LETTERING
MOTION DESIGN
TYPE DESIGN
VIDEO EDITING
DANIEL IRIZARRY
EMAIL —
the.daniel.irizarry@gmail.com
© 2026 Daniel Irizarry All Rights Reserved
All company, product, service names, logos, and brands are property of their respective owners and are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.