Magic Mix
Magic Mix makes healthy living simple and accessbile. With their line of cold pressed juices and vegan raw foods they make people “Feel Magic”. Based in the Financial District of New York City, Magic Mix was looking to refresh their visual identity as they expand beyond their physical retail space and into direct to consumer products and stores. I created a new brand identity and expression that brings to life the magic they offer their clients.
Services: Brand Identity, Brand Expression, Motion Design
Credits
Client: Magic Mix
Design: Daniel Irizarry
The Magic Mix logo
The MM monogram references sacred geometry and magic symbols, creating a logo that speaks to the healing properties of Magic Mix and the wholistic approach to healthy living.
Magic Mix Packaging
The Magic Mix packaging is simple and modern leading with the distinct Magic Mix teal and the MM monogram. Cutting through in an industry that often leverages more raw, natural brand expressions.
Brand Toolkit
The brand toolkit leverages the disctinct Magic Mix teal and a series of illustrations that make the brand memorable and distinct in the industry of vegan goods.
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