Magic Mix 

Magic Mix makes healthy living simple and accessbile. With their line of cold pressed juices and vegan raw foods they make people “Feel Magic”. Based in the Financial District of New York City, Magic Mix was looking to refresh their visual identity as they expand beyond their physical retail space and into direct to consumer products and stores. I created a new brand identity and expression that brings to life the magic they offer their clients.

Services: Brand Identity, Brand Expression, Motion Design

Credits

Client: Magic Mix
Design: Daniel Irizarry

The Magic Mix logo
The MM monogram references sacred geometry and magic symbols, creating a logo that speaks to the healing properties of Magic Mix and the wholistic approach to healthy living.

3_MM_bottles

Magic Mix Packaging
The Magic Mix packaging is simple and modern leading with the distinct Magic Mix teal and the MM monogram. Cutting through in an industry that often leverages more raw, natural brand expressions.

4_MM_packaging

Brand Toolkit
The brand toolkit leverages the disctinct Magic Mix teal and a series of illustrations that make the brand memorable and distinct in the industry of vegan goods.

5_MM_OOH_1
6_MM_OOH_2
7_MM_storefront
8_MM_sign
9_MM_interior
10_MM_menu
11_MM_tote
12_MM_bag
13_MM_Website-1
14_MM_scarf
15_MM_hat
16_MM_shirt

Daniel Irizarry

Email —
the.daniel.irizarry@gmail.com

© 2024 Daniel Irizarry All Rights Reserved
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