CALLEJÓN DISPLAY
Callejón is a signage-inspired condensed display typeface rooted in the voice of the people. It celebrates the visual language of Puerto Rican street culture from the 1920s to the 1960s, drawing from the hand-painted and manufactured signage that animated plazas, markets, neighborhood storefronts, and bodegas. An uppercase sans serif with condensed proportions and exaggerated accents, it reflects the practical artistry of sign painters whose work shaped the look and rhythm of urban Puerto Rico.
Within In Between Worlds, Callejón represents my love for typography, lettering, and language. I came to graphic design through an interest in graffiti and lettering, and Callejón captures what first made me fall in love with design: the power of everyday language—words, phrases, jokes, and sayings passed down through families and across neighborhoods—and a desire to archive that street vernacular before it disappears.
DANIEL IRIZARRY
EMAIL —
the.daniel.irizarry@gmail.com
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