Brisas Group

Brisas Group is a family-owned collection of one-of-a-kind resort hotel experiences across Mexico. Known for their famous hotel, Las Brisas Acapulco, the group needed an identity that also celebrated the distinct beauty of each boutique hotel, and the value offered by their business-oriented urban properties. To build brand equity and distinction across the portfolio, the group needed a parent company name, architecture and visual system that could both elevate the individual properties and unify the collection

Client: Brisas Group
Agency: Carbone Smolan Agency
Role: Design Director

Services

Identity Design

Art Direction

UX/UI Design

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Brand Architecture
We created new brand identities and systems for the three Brisas Group sub-brands. The new brand architecture helps create clarity on the offering of each brand. Nizuc offers a luxury experience, Las Brisas offers a One-of-a-kind resort experience and Galeria Plaza offers the best in urban business hotels. We created a new website and sub sites that makes each offering clear.

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Las Brisas Hotels
We created a new brand toolkit for Las Brisas Hotels and it’s one-of-a-kind iconic resorts. Las Brisas translates to “The Breezes” we created a mark that was as strong and solid as the iconic Ixtapa Hotel with a character that feels as if it travels along the breezes.

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Las Brisas Photography
We created a library of photography of the people and places that make Las Brisas a one-of-a-kind experience.

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Las Brisas Website
All of this was translated onto a responsive web experience for each Las Brisas property.

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Galeria Plaza
Galeria Plaza offers the best in urban business hotels in Mexico. We created a new brand toolkit for Galeria Plaza referencing the nature of it’s visitors as travelers passing by on the way to their next venture. 

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Galeria Plaza Photography
We created a library of photography of the people and places that make Galeria Plaza a comfortable experience.

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Galeria Plaza Website
All of this was translated onto a responsive web experience for Galeria Plaza each property.

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Selected Works

Moda SansType Design

Mystic Seaport MuseumBrand Identity

BCG Though LeadershipBrand Identity, UX, UI Design

Jersey StrongBrand Identity

Atelier ArmbrusterBrand Identity

Studio 2xBrand Identity

Zero400 StudiosBrand Identity

TapestryBranding, Art Direction, Web Design

Serrala PaymentsBrand Identity

Nizuc Resort & SpaArt Direction, UX/UI Design

White & CaseEmployer Brand

Credit SuisseBrand Refresh

Marks & LogotypesBrand Identity

Daniel Irizarry

Email —
the.daniel.irizarry@gmail.com

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© 2020 Daniel Irizarry All Rights Reserved
All company, product, and service names, logos, and brands are property of their respective owners and are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.