PIRAGUA DISPLAY
Piragua is an inverted-contrast display typeface inspired by Puerto Rican advertising, commercial posters, and the bright visual language of early to mid-century street commerce. It draws from the bold typography that once promoted both local and U.S. products to Puerto Rican consumers, exaggerating the warmth and urgency of that advertising—friendly, loud, and persuasive—while holding the tension of a consumer culture shaped by the relationship between island and mainland.
Within In Between Worlds, Piragua is the part of me that loves the craft of graphic design and recognizes it as a powerful way to communicate important ideas, while also functioning as a mechanism for shaping who gets to desire what, and why, in two often opposing cultures.
DANIEL IRIZARRY
EMAIL —
the.daniel.irizarry@gmail.com
© 2025 Daniel Irizarry All Rights Reserved
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