Serrala Payments

Serrala is an international provider of technologic solutions for payments and finance related processes. Serrala, previously known as Hanse Orga, came to us for a new name, repositioning and identity. After acquiring a series of companies in the U.S. market they wanted to shift the perception of the brand from a German company to be a global business.

Client: Serrala
Agency: Carbone Smolan Agency
Role: Design Director

Services

Identity Design

Brand Guidelines

Motion Design

Brand Toolkit
The new logo uses a continuous line that alludes to the company’s innovative and dynamic end-to-end payment solutions. The bright, energetic primary color, called Serrala Ruby, communicates confidence and dynamism. It is supported by a secondary color palette that further expresses the brand’s vitality. The dynamic graphic language paired with a detailed photography style creates a visual system that expresses the brand’s ethos of bringing clarity to complexity.

Toolkit@2x

Collateral
We created a suite of marketing collateral for the launch of the brand at the SAP Sapphire Now conference. 

Print_System@2x
Swag@2x
OOH_1@2x
OOH_2@2x

Rollout
We created a series of environmental renderings to transform the current headquarters with the new Serrala brand.

Signage@2x
Reception@2x

Selected Works

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Jersey StrongBrand Identity

Atelier ArmbrusterBrand Identity

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TapestryBranding, Art Direction, Web Design

Nizuc Resort & SpaArt Direction, UX/UI Design

Brisas GroupBrand Identity

White & CaseEmployer Brand

Credit SuisseBrand Refresh

Marks & LogotypesBrand Identity

Daniel Irizarry

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the.daniel.irizarry@gmail.com

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