Nizuc Resort & Spa
Nizuc Resort & Spa started as nothing more than a stunning beach and a burning desire to compete with established luxury brands. The developer came to us looking to create the story that would act as the foundation for their brand and transform their property into a sought-after elegant escape.
Client: Nizuc Resort & Spa
Agency: Carbone Smolan Agency
Role: Design Director
Video Art Direction
We created a library of video modules that could be used both in a singular 60 second narrative and individually as 15 second videos for social media. The idea was to document a day in the life of the Nizuc experience. By capturing each individual module of the experience the individual clips can be rearranged and coupled to create smaller vignettes of experiences at Nizuc.
We created a library of iconic photography that brings to life the Nizuc experience. Highlighting the design of the resort, culinary experience, family moments, spa relaxation and weddings. This photography was then used on all brand materials from advertising to the website.
Part of the challenge of marketing Nizuc is communicating to people how breathtakingly beautiful the property is. For the website we came up with the concept of a day in the life at Nizuc from the moment you arrive to the end of the night.
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