At-Bay

How do you go toe-to-toe with the competition in the crowded cyber insurance space? Bring some levity to the conversation and redefine the relationship through a head turning campaign. At-Bay was ready to elevate their profile as a leader in the cyber insurance industry. Most importantly, they needed to own the conversation and lead the PR war as the face of the industry. We were tapped to develop a campaign to showcase who they were and what they were accomplishing, in a way that put our ever-evolving relationship to tech front and center.

Services: Brand Campaign, Art Direction, Branded Content

Credits

Client: At-Bay Cyber Insurance
Agency: Butchershop
CCO: Ben McNutt
CD: Daniel Irizarry
ACD: Cody Beard
Design: Vada Ortiz, Zachery Eng, Michelle Wang
Strategy: Sara Cobaugh
CM: Claire Williams
Producer: Myles Soderstrom
Production: Breakfast for Dinner

Insight and Idea - Nothing Should Come Between You and the Tech You Love

Businesses rely on technology to thrive in the digital economy. But things like ransomware and data theft have turned their greatest asset into their greatest risk. At-Bay is out to restore trust and save our collective relationship with tech. Through responsible action, smart precautions, and effective partnerships, At-Bay can transform a fractured relationship back into a blossoming love story between businesses and the tech they rely on. “Love your tech” puts At-Bay at the center of helping businesses have a better relationship with their technology. As a campaign, it’s original across our space, relatable in and outside of a security context, and taps into a broader topical conversation about the digital economy.

The Results

10x
Page views compared to top performing page

8M
Digital media impressions

50%
Over CTR benchmark